BidXSell.com successfully launched its revolutionary auction platform to the thoroughbred industry when stake winning SALUTE THE STARS (2020 horse by CANDY RIDE (ARG)) debuted in the digital auction ring. Consigned by the website’s concierge sales service, eCONSIGN-IT, SALUTE THE STARS ultimately was RNA’d by the owner. “This was a successful sale anyway you look at it. First, SALUTE THE STARS was a great horse to debut the site with. He is a talented, classy horse with a market value that brought thousands to the site from all over the world. The horse was digitally pulled out of the stall over 2,000 times,” said Saeed Almaddah, President and CEO of Silk Road LLC, the creator of the BidXSell technology. “Secondly, and most importantly, we showed the thoroughbred industry worldwide that our auction platform unleashes the power of the digital auction market directly into the hands of the stakeholders at a significantly lower cost. The seller of SALUTE THE STARS was exceptionally pleased with the unique visibility the BidXSell platform offers. Sellers know exactly who has interest in their horse, mirroring the physical sale structure of knowing how many times and to whom a horse has been shown and vetted. The seller knows the region of the world most interested in the horse, how to adjust the reserve, and is ultimately in full command of the outcome. The emergence of BidXSell creates a new era in which consignors, breeders, farms, and agents are no longer held hostage by auction houses in the digital marketplace.” “This is BidXSell 1.0,” said Director of U.S. Operations, Kris Stuebs. “We are coding daily. The ideas and innovations planned for this platform will make it like nothing else on the market and the list literally grows daily. Today, outside of a significant cost reduction, the BidXSell platform stands equally with other digital platforms in the cyber landscape. In a few months and another year from now, BidXSell will be way out front with features and integrations that will launch us beyond the current market. We want to innovate like Disney and code like Musk.” Future sales in the United States will be announced. Almaddah and Stuebs encourage all industry participants to register on the site in the interim to receive announcements and push notifications about upcoming sales. For more information visit www.bidxsell.com.